Who Am I?

I'm a Brand Creative Director + Artist building cool brands with purpose-driven people in tech and beyond.

With over 13 years of experience on global brand content strategies and leading brand campaigns from pitch to production for brands like Huawei, Bose, and HSBC.

My mission now is to apply my advertising and branding expertise to meaningful projects in tech and beyond that are doing something to help our communities, and humanity.

Why do you need Me?

In an era where AI can generate your brand identity in seconds, what does it take to be truly distinctive and memorable? And meaningful?

It's more than just a logo design or the products you offer—it's about creating a brand that embodies your vision and values, which shines through in everything you do.

Imagine if Nike made a hotel tomorrow, can you picture it? It’s because they stand for something beyond trainers, beyond the swoosh logo. Nike has a vibe, an energy, a personality that feels so familiar when you see that little ✔️ tick. That's the power of a strong brand, that's where I excel and can help you do with yours.

My Approach

Understanding Your Core: Everything starts by aligning with your vision and mission. I dive deep into your brand, your orgin story, your purpose, your mission and vision to really understand what makes your idea or tech unique and how it exists to serve your audience.

This isn't just about market and audience analysis; it’s about tapping into the hearts and minds of your potential fans and making them loyal customers for life.

Creative Direction: With your unique brand identity in hand, I develop a comprehensive branding identity that includes:

• Brand Positioning + Tagline

• Logo Design

• Supporting Brand Elements: Visuals / Patterns / Characters

• Website Design

• Product Design & User Experience (from a Brand POV)

• Social Content & Overall Comms Approach + Content Templates

• Tools, Guides and AI-generated prompts for you to maintain brand consistency and enhance team creativity in generating more branded content.

Brand Personality: Beyond visuals, your brand needs a personality—a core idea that resonates through every interaction with your audience. My job is to ensure that your brand not only stands out but also stands for something. Logo design and overall brand designs change, but a brand’s vibe never does (if it’s a strong one).

Why is purpose so important?

Companies with a strong brand purpose often see significant performance and growth over their competitors, over time.

A report from Kantar, a data analytics and brand consulting company, revealed that brands with high perceived positive impact, which includes having a strong purpose, had a brand value growth of 175% over 12 years, compared to 86% for brands with low perceived impact.

I mean it’s good for business.

This suggests that having a strong purpose not only enhances your brand's reputation but also contributes substantially to your financial performance.

Brands that effectively communicate their purpose and align it with their business practices tend to connect better with their customers, leading to increased customer loyalty and potentially higher sales. Lezzgo.

Your Pain Points, Addressed

Consistency and Professionalism: You're looking to build a brand that is consistent and professional at a global level, something that can truly stand out in the sea of sameness in your category and beyond.

With extensive experience in managing remote teams and projects across diverse regions (EMEA, APAC, US), I ensure seamless brand coherence and elegance, no matter where you are based.

Engagement and Community Building: I specialise in turning brands into community hubs. This isn’t just about having followers; it’s about fostering loyal customers and a thriving community of fans who are engaged and enthusiastic about what you stand for. And will keep coming back for more.

Let’s Build Something Great Together

If you’re a tech founder looking to elevate your brand, you’re in the right place. Together, we can create something extraordinary that not only captures attention but also retains it. Ready to make your mark? Let’s get started.

Message me on one of the channels below,
email me on hello@radinag.com
Or just Whatsapp me if easier: